What we are in this world is a reflection of our pure self , we reflect in the form of an EGO which has its own set of attributes and tendencies. This ego as it grows with age from childhood to adulthood select DESIRES as per its tendencies. With desires, THOUGHTS are born . With thoughts of attachments comes pair of EMOTIONS.
Good thing is we can reverse this whole process with the help of INTELLECT. We can go back to our pure self nature.
In this way we can keep a balance between Pure Self and Reflected Self.